Our store in English will be online soon, hopefully in the first half of 2013. It mixes carbon offsetting with lifestyle products and works of art: stories, photos, drawings, videos, music, and more. This unique combination makes it possible to give a gift that is simultaneously useful and cool – and so spread the message of sustainability in a pleasant way. It is easy and quick: everything to download. There is no waiting time and no shipping and handling costs. Therefore our download store is a popular destination for cool last-minute gifts.
Avoid, reduce, offset
We must first avoid and then reduce our carbon emissions. Because not everything can be avoided or reduced, we can finally offset the remaining emissions. Certified Coolness provides support on all three points. To help with emission avoidance and emission reduction we give extensive and relevant information for free. To help with carbon offsetting, we have our download store.
Our carbon offsetting: safe, high quality, transparent and easy
We sell fixed amounts of carbon offsets that have already taken place prior to the purchase. You can combine our products as needed to reach your desired amount of carbon.
Our carbon offsetting is based exclusively on CER certificates issued by the United Nations (UN). CERs are the highest-quality certificates available: they are issued only after the emission reduction have happened and this has been confirmed on the site. Registries document CER issuance, possession, and trade. This information is open to the public, ensuring transparency and trust in the system.
Every genuine carbon reduction is good!
On average UK residents emit 11 tons of carbon per year. In the United States and Canada the average is 23 tons, in Australia 25 Tons. The acceptable level would be only 3 tons!
Some calculate “exactly” and offset later on
Most offset providers in the voluntary market concentrate almost exclusively on flights, driving, and household power consumption. They seem to pay great attention to “exact” emission calculations, even although most calculations are based on averages and therefore accuracy is hardly possible.
These “well calculated” carbon emissions are then offset through projects that often are not yet in operation. Thus the offsetting does not take place at the time of purchase but only years later, assuming everything goes according to plan.